Senior Product Designer at Ridecell
March 2020 – Present
As a Senior Product Designer in the Fleet Management division at Ridecell, I lead design efforts to enhance fleet orchestration solutions, supporting the company's expansion into new markets. My work focuses on optimizing the Operations Center and Data Scenario Processing tools, enabling fleet operators to automate workflows and improve efficiency.
- Redesigned the Operations Center to streamline fleet management, improving usability and operational efficiency.
- Designed data scenario processing and extraction tools, providing real-time insights and automation for fleet operations.
- Developed and maintained Ridecell’s Design System, ensuring consistency and scalability across the platform.
- Collaborated with product managers and front-end engineers to align features with user needs and technical feasibility, ensuring seamless design implementation.
My role bridges user experience research, interaction design, and system thinking, ensuring that Ridecell's platform delivers intuitive, data-driven solutions for modern fleet operations.
Product Designer at CardFree
January 2015 - March 2020
At CardFree, I played a key role in designing and enhancing mobile applications for major brands, including Dunkin' Donuts and Taco Bell. I worked closely with cross-functional teams to create seamless digital experiences that improved customer engagement and operational efficiency.
- Mobile Application Design: Led the UI/UX design for mobile apps, ensuring brand consistency and user-friendly interfaces.
- Feature Development: Designed and refined features such as order-ahead, mobile payments, and loyalty rewards, improving customer satisfaction.
- User Experience Optimization: Conducted usability testing and user research to enhance functionality and engagement.
- Design System Development: Established a cohesive design system to streamline development and maintain consistency across platforms.
The Dunkin’ Donuts app achieved over 18 million downloads, showcasing the success of our user-centric design approach. My work at CardFree significantly contributed to enhancing the digital presence of top QSR brands.
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